Preserving One of San Francisco’s Most Important National Historic Landmarks

Transforming it into a dynamic learning center and prominent cultural venue.

Filling a Major Gap in the City’s Cultural Landscape

Adding a new institution dedicated to the San Francisco Bay Area’s history and culture and the stories of the men and women of this region.

Creating a Gateway for the Entire Bay Area

Connecting visitors and residents alike with authentic, local experiences through personalized itineraries that encourage exploration of neighborhood and regional amenities including cultural and historic destinations as well as diverse neighborhoods’ retail, restaurants and entertainment.

Serving as the official starting point for the Barbary Coast Trail®, a pathway into San Francisco’s colorful and boisterous past.

Innovating Educational Models That Make History and Culture Relevant, Engaging and Fun

Offering multiple ways to connect the past to the present and future and linking the region’s history to the global story.

Revealing hidden facets of San Francisco Bay Area history and culture in monthly lectures, performances and special events in the museum theater.

Demonstrating an Environmentally Responsible Approach to the Renovation and Operation of a Major Historic Building

Designing to LEED Platinum certification, carbon neutral operations, and offering environmental education initiatives.

Stimulating the Economy

Creating hundreds of new jobs immediately and millions of dollars of economic benefit every year upon opening.